Managing Director's Message
Having experienced the hardships of the global economic crisis in 2009, we have now emerged stronger with a higher level of commitment to employees, customers and shareholders. The lessons learned support BENA’s new strategy, transitioning from being suppliers of precast aerated concrete to the provision of affordable, high quality ECO-villas for end users.
Our employees are treated like family. Individually committed to excellence our dedicated team efforts allow us to grow and develop our products effectively, exceeding the expectations of our customers and therefore adding value for our shareholders. We believe in the inverted pyramidal structure of business management giving us the profitability that our investors seek.
As BENA’s Managing Director, it is my personal commitment to ‘building for future generation’ around the globe through innovation, social responsibility and integrity in a dynamic sustainable environment.
Overview
COMPANY PROFILE
German Emarati Company -BENA manufactures high quality precast aerated concrete PAC in a state of the art facility in Musaffah, Abu Dhabi with a capacity of 1500 Villas per year (300m2 average area per villa), and a total investment of 100 Million Dirham.
The most advanced PAC technology in the Middle East, BENA start production in January 2009
The material is lightweight, highly insulating and quick to build with. This environmentally sustainable product has a very low embodied CO level and creates energy efficient homes. In addition to making the precast blocks, wall panels, stairs, lintels, floor and roof slabs, BENA is now offering a supply and install service, creating completed residential villas or simply making the structural shell, using PAC. These are green buildings by virtue of the use of Eco friendly PAC material.
CORPORATE PHILOSOPHY
At BENA, we are more than simply suppliers of Precast Aerated Concrete units. We are partner with our customers, our employees, and our investors, providing high quality building structure, a stable and productive workplace, and strong shareholder value. BENA recognizes that in order to survive and grow in today's challenging marketplace, true commitment in meeting customer needs through communication, planning and continuous process improvement activities is the key.
The 10 core values that make up our corporate philosophy:
1. Focus on our staff and their quality of life
2. Dedication to our customers
3. Deliver superior returns to our investors
4. Embrace excellence as a discipline
5. Encourage innovation and reward it appropriately
6. Relentlessly focus on quality
7. Never compromise integrity
8. Be self-critical and continuously strive for improvement
9. Be responsive to market conditions and maintain a profitable long-term strategy
10. Be a good corporate citizen to both the environment and the communities we operate within
In developing our business philosophy, we simultaneously strive to improve the products and services of our company, nurture and develop our employees, and create value for both our clients and our shareholders.
QUALITY COMMITMENT
There are five basic focal points that serve as the foundation for our quality commitment:
1. Focus on customer satisfaction
2. Focus on continuous process improvement
3. Focus on making decisions based on facts, not opinions
4. Focus on recognizing success at every level of our organization
At BENA, these key focal areas direct our company to encourage individual initiative and offer real responsibility. At BENA, we believe that our people are the most valuable assets of the company. We hire executives with high entrepreneurial spirit, strong work ethic, pragmatism, efficiency, and the ability to motivate people in pursuit of ambitious goals. We seek production workers with ambition, dynamic personalities, propensity for learning, and the most current technical skills. We believe that quality over quantity is the key in maintaining a successful workforce, and ultimately, a successful company. We will maintain state-of-the art manufacturing facilities, and utilize the latest machinery and production techniques in the industry. It is through this focus on quality that our success is assured.
Mission & Vision
Mission. BENA’s mission is to be not only the supplier of choice for the structure of residential and commercial buildings but also the number one provider of affordable, high quality, environmentally friendly villas in the UAE.
VISION. BENA will become the UAE’s premier supplier of Precast Aerated Concrete structures, through not only high quality product, but through elevated standards of service, support, and community involvement. BENA will become the standard by which similar companies in the industry are judged. By building a highly-specialized staff, maintaining cutting-edge product development, and providing top-notch service, BENA will not only become the industry standard, but will likewise provide the highest possible shareholder returns. BENA will provide superior services that exceed the construction industry's expectations in terms of quality and value. We will encourage, educate and challenge our employees to become the team that our customers look to for solutions to build relationships and structures that endure the test of time.
